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The CafePress Meter - 2012 Edition
Welcome to The Meter page—CafePress' weekly Cultural Barometer® reading of 2012 Election cycle trends based on merchandise sales percentages on CafePress.com.
Results for the week ending: May 19, 2012
The Race Heats Up
After Ron Paul ceased active campaigning last week, the race has narrowed to incumbent President Obama and GOP candidate Mitt Romney in the bid for the White House.
With Obama's bold public statement of support for one of the hottest national issues, gay marriage, will he gain or lose supporters? And after a few weeks of consistent numbers from Mitt Romney, can he start to heat up now that he's the clear-cut GOP choice?
Chime in with your political opinions in the comments area below - we'd love to hear what you think!
In terms of political merchandise sales, we've noticed a few changes over the past week. Romney jumped a point in weekly sales - perhaps a result of Ron Paul's exit. Tellingly, Anti-Obama gear has picked up again as well - do you think this is a message from conservative voters? If you're wondering why are t-shirt sales important, we've noticed that merchandise sales tend to mirror what happens when voters hit the polls - they make their opinions loud and clear with what they're buying and wearing!
Let's take a look at The Meter graphs for this week:
- Romney - Romney picked up one percentage point in the weekly sales, up to 25%, which looked to come at Ron Paul's expense. Will he ever be able to catch Obama in the weekly category?
- Obama - While Obama remained consistent at 40% of all-time sales, the sales for Anti-Obama gear gained another percentage point this week. Will he be able to keep up with a surging Romney?
- Paul - As expected, Paul continues to drop in weekly sales, despite remaining at the top of overall sales of political gear.
All product images and ideas used in connection with the CafePress Service have been provided to CafePress by users and do not reflect the opinions of CafePress. CafePress is not affiliated with any political campaigns, and no funds derived from the sale of products by CafePress itself are related to any political campaigns or contributions. CafePress has made no investigation and make no representations as to the use of proceeds by its users. The graphs presented above are based on the sales percentage of merchandise tagged with candidate names and are intended for entertainment purposes only.